

On May 1, 2019, Japan entered a new era known as Reiwa, which follows the Heisei era that spanned the previous 30 years.
To commemorate this occasion, Shoyeido's master incense blenders have created two unique fragrances to embody these two eras.
USUBENI
A new era of hope is revealed in the scent of a vibrant, charming flower.
120 sticks (7cm / burning time: approx. 15min)
Orders placed between September 24th-30th will ship on Monday October 2nd.
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On May 1, 2019, Japan entered a new era known as Reiwa, which follows the Heisei era that spanned the previous 30 years.
To commemorate this occasion, Shoyeido's master incense blenders have created two unique fragrances to embody these two eras.
USUBENI
A new era of hope is revealed in the scent of a vibrant, charming flower.
120 sticks (7cm / burning time: approx. 15min)